Business Developer Web Monetization & Digital Advertising
LXD · remote · Project
About the role
We are looking for a pragmatic, results-driven, and commercially sharp Business Developer – Web Monetization & Digital Advertising to lead the advertising monetization strategy for a newly launched general-interest content publication. Backed by a powerful audience acquisition engine driving traffic from 2.5 million to 8 million monthly pageviews within 90 days, your goal is to turn this audience potential into a highly profitable, scalable business. In this position, you will own the 3-month monetization launch and scaling roadmap. You will audit the traffic profile (70% social, 82% mobile, 45% Tier 1 geo), identify the right ad networks and adtech partners, negotiate commercial terms, build the optimal ad stack, and continuously track ad revenue and RPM across different traffic sources. Main assignments: • Strategy & Partner Identification (Month 1): Audit website traffic, shortlist top monetization partners/ad networks, and define an immediate 30-day action plan to move beyond baseline Google AdSense auto-ads. • Commercial Negotiation & Deal Structuring (Months 1-2): Negotiate revenue-share terms, payment cycles, reporting transparency, exclusivity, and termination clauses with adtech partners. • Ad Stack Rollout & Testing (Month 2): Implement initial advertising solutions, coordinate rollout with technical teams, and run structured 14-day A/B incrementality tests across geographies and device types. • Yield Optimization & Performance Tracking (Month 3): Monitor page RPM, viewability, and ad revenue daily; optimize ad placements, floor prices, and partner competition while balancing page load speed and user experience. Compensation & benefits: • Mission Duration: Initial 3-month engagement, with strong potential to extend based on performance. • Base Monthly Fee: USD $1,400 • Performance Bonus: Up to USD $300 quarterly, depending on performance and closed deals (granted if the engagement is extended). • Payment: The total billed each month is paid via ACH/Wire in two equal instalments, on the 15th and 30th of the month following the provision of services. • Contract Type: Service Contract – Independent Contractor. • Modality: 100% Remote (Worldwide).
What we're looking for
• Business Development & AdTech Mastery: Proven track record in business development within digital media, programmatic advertising, ad networks, and website monetization. • Programmatic & Monetization Knowledge: Solid understanding of Google AdSense, header bidding, SSPs/Ad Exchanges, and yield optimization levers (RPM, viewability, ad refresh). • Commercial Negotiation: Proven ability to evaluate vendor claims, negotiate favorable commercial terms, and measure true incremental revenue over vanity metrics. • Mindset & Soft Skills: Self-starter, pragmatic, data-driven, and highly collaborative — able to maximize audience value without damaging the reader experience.
Interested in this role?
Sign in or create your profile to apply. It takes a minute — your profile is pre-filled from your application.
Apply now